For our customers Nike European Operation Netherlands B.V. and Snipes SE, we have taken over the project management, the conception, the creative direction for the new edition of the cult sneaker NIKE Blazer '77, together with our partner Cascade.

Together we produced content for all relevant social media channels and landing pages with a film shoot and parallel photo shooting. In our concept it was important to us: this shoe is there for everyone and the wearer gives it character, not the other way around.