In mid-October, we supported the Berlin Track Club e.V. on behalf of Nike in the organization of the running event, the "BTC Cross Regionals".
We accompanied the project from the beginning and were responsible for location scouting, project management, branding and production as well as implementation.
More than 100 runners were welcomed in the Reiterstadion in Berlin and completed different distances of 3.3 km and 6.6 km in the early autumn sun. With an individual photo wall and cheering flags in BTC style, the club's accents were set and made visible in photos during the event. Driven by the great atmosphere on and off the course, some athletes even ran both distances! Afterwards, everyone came together in a good mood with drinks and pizza to follow the award ceremony for the winners.
We can look back on a running event with many positive memories, where great times were run and every individual performance was equally appreciated and supported and which showed us: running is a team sport!