The underwear brand Intimissimi celebrated it's 20th anniversary with their "The Perfect Bra Book" campaign, designed by director Sante D'Orazio.
Intimissimi invited their brand ambassador Irina Shayk, Cathy Hummels, Marie Nasemann and Noah Becker for PR, photos and autographs to their store at Hofstatt in Munich.

We covered the whole inner yard with artificial grass and a sea full of flowers. Additionally, all guests entered the event through our 5x3 meter gate of real flowers.

For Calzedonia Germany GmbH we managed the conception and the overall project management incl. catering, technical planning as well as the direction and pre event promotions.