In December, the new Nike by Steglitz store, with a concept especially targeted at women, opened in Berlin located at the popular Schloßstrasse.
On the opening days, guests and customers were treated to various activities such as goodie bags, flower workshops where they could create beautiful flower arrangements, mobility and running sessions, a customisation station and a food truck in Nike by Steglitz design with Nike waffles and hot drinks.
The atmosphere was set by popular DJs who played throughout the day and dancers who turned the sales area into a dance floor.

We were responsible for concept, branding, production, staff and all over project management.