We had the pleasure to organise the screening event and after-show party of the Prime Video production "Luden".

Based on real stories, the series tells the gripping story of the gangster epic "Luden" and the rise of the legendary Nutella gang in the 80s on the Reeperbahn. Inspired by the series theme, we created two different worlds on separate floors to bring our guests closer to experience the glamour of the cartel as well as the rough flair of St. Pauli.

After the screening, our guests were escorted by characters from the Reeperbahn across a blue carpet to the after-show party. The outside facade of the club was decorated with a large neon sign of a club from the series as well as a Lamborghini in front of the door.

Behind a glitter curtain, a champagne reception awaited the guests in a hall with golden walls and chandeliers. Live dancers, drag queens and a champagne pyramid created a great atmosphere. A matching flying buffet served to delight the guests' palates, while the DJ brought the dance floor to life with rousing Studio 54 music. In addition, guests could borrow accessories from the series at a Photo Booth from the 80s and keep a record of the moment - either directly with a Polaroid camera or in a traditional way.

On the second floor, typical neon signs from the Kiez, old wooden frames on the wall with series motifs and matching furniture created an authentic pub atmosphere from St. Pauli. Astra beer and snacks were served to match. A DJ set the mood with catchy 80s music, while a boxing trainer encouraged guests to strike authentic poses at the Photo Booth, a staged boxing ring from a Hamburg pub.

Our tasks were concept development, branding, project management, staffing, location scouting, production and realisation.