Under the motto "Runners helping runners", our client Nike opened the "Home of Running" during the weekend of the Berlin Marathon 2023. This hub for runners and running communities from all over the world, as well as anyone who is passionate about running, was located in the heart of Berlin, directly at the 35th kilometre of the race track. Visitors were able to enjoy a range of services and workshops including running singlet customisation, nail art, physio treatments, interactive running talks, limited edition products and exclusive catering. As well as cheering on all the runners on race day, the visit of marathon champion Eliud Kipchoge the following day - which included a meet and greet - was the ultimate highlight of five eventful days.