NIKE AIR MAX DAY


Berlin, Bierpinsel

Nike Air Max Day is celebrated on March 26th every year. For the 25th birthday, Nike teamed up with the retail partners Solebox and Overkill and the Afterschoolhustle to celebrate a particularly creative and special birthday for the sneaker icon. In line with the “Air Max” theme, the choice of location fell on the legendary Steglitzer Bierpinsel, which boasts a unique 360° view of the city high above Schlossstrasse. On the 3 levels the event featured art from the ASH network, a sketch workshop, a VR design workshop, a DJ workshop and a stage with live music and a live broadcasted sneaker bingo with several cities. Plus drinks and delicious food.

Customer

NIKE DEUTSCHLAND GMBH

Year

2022

PHOTOGRAPHER

Linghuan Zhang