In collaboration with THE marker brand edding, Snipes launched a digital painting contest in the summer of 2022 that encouraged participants from all over the world to express themselves artistically: The edding Wall of Fame. Whether from home or directly from the Snipes store, equipped with iPad and pen, everyone was welcome to participate and give free rein to their creativity.
True to the motto "raised from concrete" we developed POS installations for stores in France, Belgium and Germany to bring the drawing competition to life in retail.?
In addition to exclusively manufactured concrete tables, including integrated iPads and Apple Pencils for Paris, Marseille, Brussels and Berlin doors, we transformed the Community Hub in Cologne into a small edding world. The limited edition edding x Snipes markers built as a monumental sculpture and bench, acted as eyecatchers and drew the customers' attention to this very exciting and creative activation.