NIKE X BTC TRACK NIGHT


Berlin

At the beginning of September we realized together with Nike and the Berlin Track Club e.V. the BTC Track Night at Station Lichterfelde. The intention was to offer all athletes a chance to duel at 800m, 1500m and 5000m and to experience a professional running event. And this alongside absolute elite athletes such as Jakob Ingebritsen, Faith Kipyegon and Matthew Centrowitz, who joined as pacers.

In addition to the competition, guests and participants were able to try out running shoes in the Nike Trail Area, treat themselves with an ice bath, or get a massage from professional physical therapists. During halftime, Pepita hyped the crowd with her dance performance, and food and drink trucks served refreshments and delicious burritos and pizza.

To make sure that no one had to miss this spectacle, the entire event was broadcasted live via DLV. We were in charge of project management, staffing and location scouting for this event.

Customer

NIKE DEUTSCHLAND GMBH

Year

2022

Services

Project Management, Location Scouting, Personnel Service