BELA PRO V2 PADEL SEEDING


International

At the beginning of December 2022, the new Bela Pro V2 Padel racket was launched in collaboration with Padel legend Fernando "Bela" Belasteguin. Wilson asked us to design a special seeding box for selected people worldwide as an exclusive preview in advance.

We created a high-quality magnetic cardboard box based on Bela's newly perfected racket design with two removable levels. The coordinated details skillfully setted the stage for the new Bela Pro V2 padel racket.

Curiosity was aroused using the imitated padel racket holes on the outside of the lid. Customized inlays ensured a systematic arrangement of all the featured products. Another highlight was hidden under the racket itself with Bela's face being revealed once the racket was removed from its holding. Add ons included black silk handles for lifting out the first level and a color scheme matching the racket. A personal letter from the legendary padel player himself completed this unique seeding box.

Customer

Amer Sports Europe Services GmbH

Year

2022

Services

Concept Development, Project Management, Production