The Nike Store at Kurfürstendamm was hardly recognizable. It was a journey back in time, a glimpse of the present and a foretaste of the future. The Home of Running united milestones of athletes of the last 50 years but also looks forward to records that will be broken.
In addition to a customization station, there was the opportunity to walk through a treadmill experience while creating a running artwork. The Nike-Members could paticipate in a range of workshops, as well as shake out runs and yoga and dance sessions. We were responsible for the project coordination and the entire event management.
The human race just got faster!