Celebrating the Launch of the 40th generation of the Pegasus Running Shoe, we created a Seeding Box together with Nike for selected customers around the world.
Under the slogan “The World Runs In Pegasus”, Nike introduces the Peg Shop, a place centering around the Peg Shoe, where the running community can meet and exchange ideas.
To bring the shop to life in the magnetic box, we recreated various aspects in addition to the matching color scheme.

The highlight of the Seeding Box is the removable floor mat made of natural coconut fibers, which shows the leIering “Probably On A Run” and can now be found in many households.
Another add-on is the Digital Experience, which was created by the agency ZOAN. Scanning the QR-Code with your mobile phone opens the portal of the Peg Shop. With the help of your phone camera, you can move virtually through the shop and receive useful information about the shoe in text and video form.
In addition to the concep6on and production, we also took over the logistics for 200 Seeding Boxes in various countries in Europe.