NIKE X ENGELHORN LADIES NIGHT


Engelhorn Mannheim

As part of the cooperation between Nike and Engelhorn, we were asked to take the existing Ladies Night concept to a new level. We took on a number of planning tasks, developed a holistic branding concept and planned various attractions for the 250 participants. The first branding elements, such as a POS installation, were set up two weeks before the Ladies Night and a stage was added on the day of the event. At this, an interesting panel talk was held. Other attractions at the event were the bra customisation and water bottle customisation station as well as a breathwork session.

Customer

Nike Deutschland GmbH

Year

2024

Services

Project Management, Production

Videographer

Tim Kalkkuhl