As part of a fair organized by Sport 2000, we transformed the Nike showroom in Mainhausen into an exciting museum.
The 80 invited guests were able to take a look behind the scenes of 60 years of brand history. The museum wall was equipped with selected cult exhibits such as an American waffle iron featuring Bill Bowerman's invention of the Waffle Racer, an original Waffle Racer, as well as newspapers, photos and texts. Because of their vintage style, the pieces were real eye-catchers. As a transition to the new Pegasus 41 and its claim "not back-better", visitors were able to immerse themselves in the history of Nike Running and the Pegasus series by seeing original advertising posters and shoe models. The last wall was dedicated to the Pegasus 41, which was launched shortly afterwards.

To our great delight, it was decided that the installation would not only have a place on the walls of the Nike showroom on the day of the event, but also inspire other interested visitors over the next six months.