For the 50th Berlin Marathon, we were tasked with creating a unique hub for our client Nike – a place where the running community could connect and enjoy exclusive services centered around the running experience. This is how the Nike Pop-Up Café 37.4 was born, an inspiring space for runners and enthusiasts alike.
The highlight: an immersive treadmill experience where the latest Nike Fast Pack models could be tested virtually on the marathon route. At the customization station, runners had their shirts printed and personalized – allowing each athlete to create their own race day look. And the best part: split-time tattoos featuring their target finish time, helping runners stay focused on their goal during the marathon.
The welcoming and laid back vibe, fueled by premium coffee and barista service from Five Elephants, set the perfect tone for the space. Combined with a nice giveaway, the Nike Fast Kits, packed with essentials for running enthusiasts, the café became an ideal spot for runners to recharge and connect.
We partnered closely with our friends at Sunst.Studio, who handled the entire spatial concept and design. Our responsibilities included location scouting, personnel services, fast kit production, tattoos, and project management.