For the joint collection by Snipes and the Marseille brand 125mm by artist Escalope, we developed the concept and implementation of the in-store activation at the Snipes Store in Marseille.

The campaign appealed to a young urban target group that is deeply rooted in the community and proud of their city and identity. We continued this feeling spatially by transferring the storyline of the campaign video to the store: elements such as the baby blue sports field, the fence of a football cage, a staircase, beverage crates, a football and a skateboard picked up on the visual language of the film and made it tangible for visitors.

As a special highlight, we developed a gamification activation inspired by the legendary ‘time stamp’ scene from La Haine. Visitors could test their reaction time and had to hit exactly 1.25 seconds. Exclusive Star Keychains and stickers were up for grabs.

JXZ was responsible for the conception and production of the installation, the design of the goodies and the development of the on-site activation.