Following the Nike Street Vision Ava Rover campaign in August 2025, we realized?POS installations?with a special focus on the new?Nike Tech Boreas collection?in the?Snipes Diamond Stores?in?Frankfurt am Main, Berlin, Cologne, Vienna, Milan, Paris, and Amsterdam.
To maintain a consistent?visual language, materials inspired by the?streets of New York?— such as?concrete, neon tubes, steel, and brick?— were once again used to highlight the products within a?realistic construction-site setting.