For the Vomero Premium launch in mid-October, we implemented an international POS activation for Nike in six select partner stores. The goal was to present the product in the physical store environment and make the campaign a tangible experience.

To achieve this, we developed customized presentation and branding solutions that were strategically placed as eye-catchers within the stores, clearly highlighting the launch. Under the messaging "A Zero Gravity Run," the Vomero Premium was showcased using custom-made mannequin platforms and an innovation table to visually convey the product's lightness, performance, and innovative power.

The activation was successfully implemented in Paris, Madrid, Amsterdam, Munich, and Prague, ensuring a strong and consistent brand presence at the point of sales.

Our services included the holistic management of the project - including creative conception, production, roll-out planning and implementation on site.