For the London finale of the Nike After Dark Tour, we delivered a high-impact store takeover across two locations.

Runlimited (Baker Street) and the Progress Running Club (Commercial Street) were transformed through posters, neon lighting and LED tickers, immersing the spaces in a bold red atmosphere that put both the race event and Nike merchandise firmly in the spotlight.

A key highlight was the panel talk at runlimited featuring world-class athletes Sifan Hassan, Dina Asher-Smith and Caster Semenya.

Additional standout athletes such as Keely Hodgkinson were given strong visual presence through backlit banners, screens and posters.

Our scope covered the project end-to-end — from conception and spatial design to production, roll-out and on-site execution, in close collaboration with our partner beMATES.