For the launch of the Nike SP26 Air Max collection, we delivered retail installations in eight European cities together with SNIPES SE and Nike Inc.: Berlin, Cologne, Frankfurt, Paris, Amsterdam, Vienna, Barcelona, and Milan.
Inspired by the campaign claim “Above the Influence” and the diversity of modern music subcultures, the focus was on showcasing communities that actively shape cultural trends.
By combining sport and music culture with a targeted product presentation, the Air Max 90 was positioned as an expression of a generation that lives to its own rhythm.
